Last week four members of our team left the subzero temperatures of Wisco for the just-above-freezing temperatures of Austin to attend TCEA 2014. The annual conference showcases the latest education marketing innovations, trends and practices for creating engaging K-12 classrooms that inspire today’s students. ABPathfinder announced a new group data collection feature, Califone showcased AV products that meet Common Core State Standards to strengthen speaking and listening skills, Filament Games introduced a suite of science games, Learning.com updated its app with tablet-ready assessments, RoboKind announced its Robots4Autism Name Our Robot contest and Skyward debuted its new analytics tool myDistrict360. Overall it was an exciting education marketing conference, filled with new products launches, informative keynotes and insightful tweets from media, attendees and exhibitors alike.