Three Communication Tips When Heading into a Merger or Acquisition
Whether it’s two companies combining to share resources, an industry giant absorbing a smaller competitor or something in between – mergers and acquisitions in the education industry are commonplace.
Mari Smith Quote
Happy Howlidays
We’re purrr-oud to present our 2018 holiday card! The team did a paw-some job getting our furry friends to pose for their photoshoots. To our wonderful clients, friends and partners, CB&A would like to extend a round of appaws for the great work we accomplished together this year. Here’s to an even better 2019!
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.
Beth Comstock
John D. Rockefeller Quote
The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve…
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.
Achieving EdTech Revenue Goals Through Sales and Marketing Collaboration
Selling to K-12 school districts, administrators and teachers demands more than just showing up at the school’s front office, making a presentation and having a new product. It requires a specific methodology that properly leverages your sales and marketing teams to meet your sales goals. It’s a process combining strategic planning, effective execution and detailed measuring. However, too few edtech companies do it well, resulting in lost opportunity, reduced ROI and disappointing sales results.
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email marketing works, if done right. As one of the oldest forms of direct marketing–beginning in the 1990’s with the rise of the internet itself– email marketing has continually adapted to its current climate in order to survive, let alone thrive. Email marketing in education is no different; to be the best, you need to create a machine.