September 7, 2018

Plan Your Marketing Budget: Tools and Trends for 2019

As you execute the second half of your 2018 education marketing plan, it’s time to start strategizing and planning for the coming year.

Danny Paulmeyer
July 23, 2018

6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts

When it comes to what creates leads and revenue, social media is often left out of the conversation. Sure, it…

Lauren West
July 17, 2018

The Anatomy of an Effective Education Marketing Email

For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…

Lauren Reid
July 11, 2018

Essential Metrics to Measure Your Back-To-School Success

Your back-to-school campaign is about to kick off – but when it’s over, how will you know if it was…

Danny Paulmeyer
July 3, 2018

7 Summer To-Do’s to Increase Your Sales Next School Year

School is out for the summer! Well, for students perhaps, but for education technology marketers and companies, the summer is…

Kevin Custer and Rita Ferrandino
CB&A is an education pr agency.
June 23, 2018

CB&A presents at SETDA’s Emerging Technologies Forum

The weekend before the education technology world gathered at ISTE, some of the most promising start-ups in the industry met…

Danny Paulmeyer
June 5, 2018

Your ISTE Game Plan for Education Marketing Success

Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…

Chloe Dechow
May 27, 2018

Michael Hyatt Quote

Danny Paulmeyer
May 25, 2018

Grateful and Gratified

Reflections on Receiving a 2018 Governor’s Trailblazer Award for Wisconsin Women in Business No one sets out to become a…

Charlene Blohm
Education marketing action alert
May 14, 2018

Education Marketing Action Alert: What You Need to Know about GDPR

THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation (GDPR) will usher in a…

Charlene Blohm