January 19, 2017

Paid Social – Understanding the Big Picture

You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…

David Dickinson
January 12, 2017

ATIA 2017: Inspire Innovation

Our first education PR conference of the year will be a gathering of the world’s leading assistive technology professionals at the annual…

Aaron Krish
December 29, 2016

2016: Review, Results and Reveries

Celebrating 25 years of business feels like a rare milestone, and it’s an experience I’ll cherish for many years to…

Charlene Blohm
December 29, 2016

3 Steps to Take during the Presidential Transition

The federal government and U.S. Department of Education set a general tone and direction for the education industry. As the…

Charlene Blohm
December 22, 2016

3 Steps to Enhance Brand ‘Storymaking’

The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to…

David Dickinson
December 15, 2016

Boosting Visibility by Capitalizing on a Local News Story – Case Study

The Situation CB&A’s client, a 3D printer manufacturer, was featured on a Wisconsin news station when a local teacher made…

Kelsea Kierstead
December 5, 2016

Education Business Forum 2016

As Frank Sinatra crooned through his long and historic career, CB&A’s “little town blues are melting away” this week as we travel to…

Aaron Krish
December 1, 2016

7 Trends to Guide Your 2017 Marketing and PR Strategy

It’s hard to believe that 2016 is almost over. During the course of the year, we’ve elected a twittering president,…

Emily Embury
November 22, 2016

7 Things CB&A is Thankful For

Thanksgiving is right around the corner! While we relish all of the food and the shopping hype, let’s not lose…

Linh Nguyen
November 21, 2016

CareerTech VISION Preview: Betting on CTE’s Bright Future

What happens in Vegas stays in Vegas. At least that’s the age-old story. As we head to Las Vegas next…

Charlene Blohm