Five Emerging E-Learning Trends
Technology is disrupting the education industry. It has transformed traditional approaches and created the opportunity to explore new, improved ways…
ISTE 2016 Infographic: The Media’s Ed Tech Watchlist
It’s that time of year again! Time to hit the show floor, share the latest product improvements and meet with…
Using Email To Generate Webinar Participation and Sales Leads – Case Study
A client preparing to host a webinar wished to promote it through a targeted email campaign. The challenge: to develop new business opportunities by reaching the select group of decision-makers who determine which education products to buy. CB&A was able to find the email addresses and reach these key decision makers through a targeted email campaign that provided an impressive number of business development leads from the webinar.
Classrooms Get Social
Are teachers leveraging the power of social media in the classroom? According to a study released by University of Phoenix…
John Villere Quote
Harnessing the Power of Connection through LinkedIn
“Networking is making new friends, keeping up with old ones and helping a friend who needs it.” Standing in front…
Exploring How Special Education Fits into Testing Accountability Under the ESSA
The number of students in special needs programs under the Individuals with Disabilities Act (IDEA) is on the rise. According to the U.S. Department of Education, there were a reported 5.83 million students with disabilities in 2014, a population that outnumbers English Language Learners (ELL) in public schools by 1.4 million.
The 1-2-3 on 1:1 Classrooms
Students today are surrounded by digital technology at home and in school, and are asked to learn in an “anytime,…
Creating Social Media Affection on Valentine’s Day – Case Study
A client recently entered the education market with their new, industry-leading 3D printer, and CB&A was asked to come up with an out-of-the-box idea for Valentine’s Day to educate potential customers about the product. By creating an engaging video with unique content on and supporting it with a targeted advertising campaign, the CB&A digital team was able garner a large number of views, and build engagement with a cost-effective approach.
Four Ways to Win the K-12 Spring Buying Cycle
The K-12 buying cycle is complex. Some periods are more competitive than others, and spring is the most competitive of all. Here are four things you can do to take advantage of this prime decision-making time.