Makerspaces in Education
In business incubators, technology labs and startup environments across the country, makerspaces have provided a place for like-minded individuals to…
CB&A Wins Industry Creative Award
As many of you know, it’s the height of the conference season! One of the many client services CB&A provides is…
Successful Brand Launch in 30 Days on Facebook – Case Study
A client launching a new technology product into the education market needed to leverage social media to increase its presence in a crowded digital landscape. CB&A’s digital team researched key trends and thought leaders to target niche audiences, and executed strategic messaging to heighten the client’s profile in a short timeline.
Educating Local Communities on School Safety – Case Study
A client that develops and deploys visitor management systems for schools and districts aimed to educate members of a community about how the new system would work in their schools. The technology requires school visitors to present a photo ID that is scanned against a sex offender database. By raising awareness of the system through local media outreach, the client was able to communicate that the new safety measure was in place at community schools and show other districts the effectiveness of the program.
A Closer Look at ESSA and Education Technology Part 2
In part one of our Every Student Succeeds Act (ESSA) blog series, we listed provisions included in ESSA that will affect…
A Closer Look at ESSA and Education Technology Part 1
It’s been just over two months since President Obama signed the Every Student Succeeds Act (ESSA) into law, and members…
Bringing Awareness to Autism
A two-year study done by the CDC showed a stable ratio (one in 68 eight year-olds) of students affected by…
Five Key Drivers of Parent Engagement in Schools
Parent engagement is critical to student success, and if your products or services can help parents become more invested in…
How to Make Sure Your Social Media Marketing Tweets Are Seen by Educators
Social media marketing is an important element of any ed-tech marketing plan. But making sure your tweets are seen amid…
Getting More Out Of Focus Groups
Solid market research to develop personas of potential sales prospects is a fundamental step in reaching revenue targets. Core to…