Celebrating 2016 EdTech Digest Award Finalists
This year’s EdTech Digest Award finalists have been revealed! The program highlights leaders in education who solve some of the…
Marketing to Educators: Five Keys to Success
Marketing to educators is very different from marketing to business customers. As a group, educators tend to be passionate about…
Storytelling to Engage Audiences — Case Study
A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.
People Behind the PR — Chloe Scheller
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
Four Keys to Designing Gender-Inclusive Curriculum
Here are four things to keep in mind when designing solutions that aim to engage girls in STEM-related topics Just…
Ann Handley Quote
People Behind the PR — Danny Paulmeyer
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
Four Keys to More Mobile-Friendly Email Marketing
Despite all the hype around social media marketing, email is still a great way to reach school decision makers and…
People Behind the PR — Quinn Buchanan
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
FETC 2016: A Spin of the Wheel for Marketers to Start the New Year
After returning to Madison’s sub-zero temperatures from sunny Orlando, we’re ready to write about our FETC experiences and what they…