Getting More Out Of Focus Groups
Solid market research to develop personas of potential sales prospects is a fundamental step in reaching revenue targets. Core to…
Celebrating 2016 EdTech Digest Award Finalists
This year’s EdTech Digest Award finalists have been revealed! The program highlights leaders in education who solve some of the…
Marketing to Educators: Five Keys to Success
Marketing to educators is very different from marketing to business customers. As a group, educators tend to be passionate about…
Storytelling to Engage Audiences — Case Study
A client that creates robots to teach K-5 students foundational skills in computer coding wanted to build credibility in the education sector and distinguish its products as not simply toys, but hands-on learning tools. To accomplish these goals, CB&A created a media strategy leveraging real-life stories from classrooms, teachers and thought leaders.
People Behind the PR — Chloe Scheller
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
Four Keys to Designing Gender-Inclusive Curriculum
Here are four things to keep in mind when designing solutions that aim to engage girls in STEM-related topics Just…
Ann Handley Quote
People Behind the PR — Danny Paulmeyer
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…
Four Keys to More Mobile-Friendly Email Marketing
Despite all the hype around social media marketing, email is still a great way to reach school decision makers and…
People Behind the PR — Quinn Buchanan
CB&A is an agency that values its team, and we hope you enjoy learning a bit more about the people…