General Trends to Watch in 2016
As we start the New Year, here are my viewpoints on current marketing trends that impact marketers in the education…
Bran Cebulski Quote 2
New Client Joins the CB&A Client Family
As we enter into a New Year, we’d like to welcome a new company to our client family. Before the clock…
CB&A Celebrates the Holiday Season
When we were kids, the anticipation to wake up our siblings, run to living room and tear open gifts was…
Trends to Watch for in 2016
The one thing that can’t be stopped – time. Before 2015 is entirely gone, we’ve put together a few trends…
Changes in Federal Education Legislation Call for Customizable, Flexible Assessment Platforms
Every Student Succeeds Act accounts for diversity in education, setting aside strict federal mandates Big changes are on the horizon…
CB&A Wins Small Agency of the Year Award
As 2015 comes to a close, we’re reflecting on the year. The team traveled around the country meeting influential school…
Balancing Coverage Through Strategic Communication and Media Relations — Case Study
A client that develops and administers assessments to school systems sought to maintain its credibility after technical issues disrupted assessments. CB&A implemented strategic messaging, media training and media relations to neutralize widespread negative coverage of the client.
Education Business Forum 2015
We’re headed to New York next week for SIIA Education Technology Industry Network’s annual Education Business Forum. This two-day business…
Increasing Visibility at ISTE – Case Study
CB&A sought to increase opportunities for clients at ISTE 2015 by launching BuzzHub, an event that included speed meetings between startup companies and key media members, one-on-one interactions, educator-led roundtable discussions and after-hours networking events. To make the event a success, CB&A created a strategic social media campaign promoting BuzzHub across Twitter, Facebook and LinkedIn.