ISTE 2014: After Hours
When attending ISTE 2014 make sure to explore the city, eat good food, have a few libations and kick back…
ISTE 2014 Preview
The 35th annual ISTE Conference and Exposition is heading to Atlanta this year, and so are we! The CB&A team…
Bidding Adieu to Daisy
Ten years ago, C. Blohm & Associates rode the cattle trails north from Texas to Wisconsin. To announce the change,…
Strengthening Conference Engagement with Twitter – Case Study
Our client, a non-profit leader in education technology leadership, sought to enhance the visibility of their annual conference by harnessing the power of social media. The client specifically wanted to utilize Twitter to increase conference engagement amongst attendees, and to involve current and prospective members unable to attend. CB&A recommended the client employ diverse strategies to heighten their marketplace visibility, including, among others, hashtag use, live-tweeting and cross-promotion of other social media channels.
Recapping the 2014 SIIA Education Industry Summit
Last week, more than 300 education industry executives convened in unseasonably warm San Francisco for the Software and Information Industry…
World’s Largest Webinar: Social Media Secrets For Your Business
Whether it’s algorithms, appearance or something else, social media is always changing. This makes cracking their codes difficult, especially for startups or businesses looking to increase followers. Dedicated to success on social media, CB&A recently gathered to attend the World’s Largest Webinar (#WLW14) hosted by HubSpot to procure social media secrets from the experts themselves. Featuring speakers from Twitter, Facebook and LinkedIn, the webinar provided key takeaways.
Maximizing Visibility at Trade Shows and Conferences – Case Study
Our client, a developer of learning solutions for children with special needs, sought to expand marketing of its iPad application beyond individual sales towards large-scale purchases by districts and schools. The client planned to exhibit at ISTE, the premier education technology conference, and decided to seek guidance in maximizing its investment return. Through several ISTE events, CB&A leveraged the client’s presence at the conference to boost its profile in the education industry.
Reflecting on Autism Awareness Month
With one week left on the April calendar, the C. Blohm & Associates team continues to recognize Autism Awareness Month…
CB&A Retreat Lessons: How Communication Style and Birth Order Shape You
Lucky enough to step away from our busy schedules last week, the CB&A team attended a retreat to get to…
Driving Social Media Engagement With A Central Story – Case Study
Our client, an honor society for middle and high school students, sought to enhance visibility and increase membership among its target audience through a strong and engaging public relations effort. C. Blohm & Associates (CB&A) developed a comprehensive, multi-faceted campaign that focused on enhancing social media engagement among the organization and its members before, during and after the national tournament. This effective strategy added more than 1,200 Twitter followers and drew approximately 600 Facebook likes over the six-week campaign period.