ISTE 2013 Preview
It’s time to saddle up because in a few short days the 34th annual ISTE Conference and Exposition will commence…
Showcasing Product-Specific Successes – Case Study
Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives. CB&A worked closely with the client to identify 10 opportunities to interview customers and develop case studies to feature alongside every product section in the client’s catalog.
Sweetened or Unsweetened? The New Dairy Dispatch Touches on Tea
It’s June, which means it’s time to find any and all grilling opportunities, relish in summer sports and indulge in…
Hack Education and After Party to Kick-Off ISTE 2013
The 2013 ISTE conference is quickly approaching at the end of June, but before the official program begins, ISTE Unplugged…
Using a Statewide Stage to Achieve National Goals – Case Study
Our client, a company that provides online professional development to preK-12 educators, sought to enhance its visibility in the K-12 marketplace through publicizing a partnership with the Arkansas Department of Education and the Arkansas Educational Television Network.
A Winning Night at the SIIA CODiE Awards for Ed Tech
On a night punctuated by emcee Frank Catalano serenading the audience with the Harvey Mudd College “fight song,” representatives from…
SMTs and VNRs and PSAs, Oh My!
Recently, we had the opportunity to hear some words of wisdom from Michael Friedman, executive vice-president of DWJ Television, a…
A Special Event to Capitalize on State Partnership – Case Study
Our client, a national organization that provides high-quality, affordable online professional development, sought to highlight a major partnership with a state education department at the Florida Educational Technology Conference (FETC). CB&A provided turnkey special events planning services involving several partner organizations that attracted more than 30 media, industry VIPs and prospective customers. The event reinforced public perception of the client as a premier online service provider.
Counting Sheep at the Ed Tech Industry Summit
Themed “Navigating ‘Next,’” this year’s SIIA Ed Tech Industry Summit (ETIS) will bring together the leading voices in education technology….
Autism – Supports and Services
The fourth, and final, blog post detailing the first annual Autism Investment Conference is around the topic of supports and…