Looking Forward to TCEA
We’re counting down the days until the warm weather, live music and of course reuniting with friends and colleagues during…
Trending Topics in Higher Education and Autism in 2013
As a follow-up to our post on trending K-12 topics in 2013, here are some key higher education and autism…
Trending Topics in K-12 for 2013
To follow-up our most popular Visibility Matters blog post of 2012, here are the key topics we expect to trend…
Boosting Product Use, Building Customer Loyalty and Increasing Renewals – Case Study
The Situation: Our client, an established online content provider, sought to increase subscriber renewals by boosting product awareness and building customer loyalty. The client strived to strengthen customer relationships by deepening users’ understanding of its products.
The Results: C. Blohm & Associates developed and executed a local public relations campaign for the client, which focused on collecting and sharing customer success stories in their local communities to educate the public and highlight the positive efforts of schools and districts. This effective strategy generated extensive press coverage in community newspapers and led to improved customer renewal rates.
Promoting Events to Achieve Visibility – Case Study
The Situation: A non-profit organization that offers online vocabulary and spelling practice requested a public relations campaign to promote an international competition designed to help students become confident readers and writers.
The Results: Through effective message development, news announcements and media relations, C. Blohm & Associates drew worldwide interest and remarkable participation to the inaugural competition, while raising visibility of the non-profit organization in the education and consumer markets.
Happy Holidays from CB&A
As winter storm Draco bears down us on here in Wisconsin, we’d like to wish all of you out there…
People Behind the PR Holiday Edition: Day 4
We wrap up the rest of our favorites and tie a nice bow on our final holiday post. 7. Favorite…
Feed Your Holiday Appetite: Most-Read Posts of 2012
As 2013 draws near, the CB&A team has taken the time to stop and smell the roses — the Badgers…
People Behind the PR Holiday Edition: Part 3
It’s time to jingle those bells, walk around in a winter wonderland and find out about the true spirit of…
People Behind the PR Holiday Edition: Part 2
In part two of our holiday blogging, we tell the reindeer to go full-steam ahead, as we break out a…