Latest on the Learning Resource Metadata Initiative
Last week, we attended a webinar to learn what’s new with the Learning Resource Metadata Initiative (LRMI) from the Association…
Lessons Learned from Netflix
All companies, whether they are active in social media or not, should secure the online names that could be used…
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b….
SIIA Webcast Highlights Education Industry’s Use of Social Media
“Social networks can be used to provide educators with career-long personal learning tools and resources that make professional learning timely…
Top 10 Tools from Web 2.0 Smackdown
On the Saturday before ISTE 2011, the CB&A team had the opportunity to attend EduBloggerCon in Philadelphia. Now in its…
It’s Almost Here: ISTE 2011 is Approaching Quickly!
In four short weeks, educators will gather in Philadelphia at the annual ISTE (International Society for Technology in Education) conference….
Implementing the Barcelona Principles into PR Practice
In June of 2010, measurement industry representatives gathered in Barcelona, Spain and agreed upon seven principles. While these principles clarified…
Top Innovators in Education Technology Recognized by SIIA
Last week, the Software & Information Industry Association (SIIA) announced 10 finalists for its Innovation Incubator Program. The Innovation Incubator Program…
Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…
A Winning Season in the Education Industry
Spring is finally upon us, and along with it comes an exciting industry awards season. Over the past few weeks,…