A Winning Season in the Education Industry
Spring is finally upon us, and along with it comes an exciting industry awards season. Over the past few weeks,…
Steps to Developing Your Organization’s Social Media Policy
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…
SIIA’s “Don’t Copy That 2” Encourages Fair Use of Print & Digital Content
Do you remember 1992’s classic video, “Don’t Copy That Floppy” (DCTF)? As part of the Software & Information Industry Association’s…
DonorsChoose Helps Bring Technology to America’s Classrooms
As a “thank you” to media who attended CB&A’s Media Central or Media Day, participating clients have made donations to…
Video Interviews 101 – Three Tips for Creating an Engaging Video
After TCEA 2011, I felt inspired to write this post after recording a series of video announcements during the conference….
Building a Successful Social Media Strategy
One thing’s for sure – social media gives you the ability to tell your story anywhere, at any time. Last…
QR Codes, Public Relations, and You
They’re popping up everywhere. Little squares of pixilated flotsam and jetsam that at first glance don’t look like much. But…
White House Hosts State of the Union Education Roundtable
In his 2011 State of the Union address, President Obama emphasized the critical importance of investment in education and technology…
Paper.li: Read Twitter and Facebook as a Daily Newspaper
Paper.li is a Swiss website that presents Twitter- and Facebook-linked content in an easy-to-read, newspaper-style format. Once a day, Paper.li…
Multimedia News Releases: Grabbing Your Reader’s Attention
With the dramatic increase in media consumption and multitasking in this digital age, people want their information as quickly as…