PR in an Integrated Marketing Plan
Integrated marketing is a high-level strategic issue that involves all marketing channels, including public relations and media relations. And it…
You Want Me to Invest in What?
The Ed Tech Business Forum (ETBF), sponsored by the Software & Information Industry Association (SIIA), was jam-packed with excellent sessions,…
Don’t Miss Your Chance to Vote for the 2010 Edublog Awards
The yearly Edublog Awards recognize the achievements of edubloggers, Twitter-folk and podcasters, as well as the contributions online communities, education…
Walking in a Winter Wonderland, Indeed!
To follow up an earlier post about the CB&A “First Snowfall” competition, we are naming two official winners. Since no…
Congratulations to the Hall of Fame’s Class of 2010
The Association of Educational Publishers has inducted three new members into the Educational Publishing Hall of Fame: Marilyn Burns –…
AEP Awards Honor Exceptional Products and Excellent Promotions
For more than four decades, The Association of Educational Publishers (AEP) has honored the very best in several areas of…
Rocking This Year’s SIIA Ed Tech Business Forum
Next week, Charlene Blohm, president of C. Blohm & Associates, will be attending the 2010 Ed Tech Business Forum in…
Walking in a Winter Wonderland?
It seems as though descent is a recurring reference in weather terminology. In the spring, rainfall gives plants new life….
Tech & Learning Awards of Excellence
The winners of the 28th Annual Tech & Learning Awards of Excellence were recently announced and we are proud to…
‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…