‘Do As I Say, Not As I Do’
We live at a time when increasing emphasis is placed on oversight and transparency, with technology that allows us to…
Mobile Students, Mobile Learning: Is Your Business Smartphone Friendly?
It seems you can’t open an education publication these days without seeing a headline about the latest use for the…
The Need for Open Leadership
According to the Nielsen Company, we each spend, on average, nearly five and a half hours per month on social…
Annual CB&A Pumpkin Carving Extravaganza
On an eerily windy day in the snug village of Cottage Grove, the CB&A team gathered to carve pumpkins in…
The Role Education Plays in Fighting World Hunger
“Almost a billion people are going hungry every day around the world,” according to Bettina Luescher, chief spokesperson for the…
A Growing Communications Channel: Best Practices for Mobile Marketing
Hosted by the Association of Strategic Marketing, the Apple OS and Mobile Marketing: Best Practices for iPhone, iPad and iPod…
Video Streaming: the News Release of the Future?
Live video streaming is becoming a popular platform for companies to make announcements. (For those unfamiliar with this technology, imagine…
The PR Lesson in NBC’s Education Nation = Know Your Audience
As a PR professional, it’s critical to know your audience – for your agency, organization, or client. As NBC’s recent…
2010 PRSA International Conference
The PRSA’s annual conference is upon us once again, Oct. 16-19. PR professionals from across the globe will converge on…
Innovate to Educate: A Symposium on [Re]Design for Personalized Learning
In early August, the Software & Information Industry Association (SIIA), in collaboration with ASCD and the Council of Chief State…