February 10, 2010

The Bottom Line: Why price matters in marketing communications

How much is it? That’s usually the first question out of our mouths when we read about a new, “must…

Charlene Blohm
January 11, 2010

Deploying Social Media in 2010

Looking back on 2009, was your company innovative in terms of online networking, or more of a social novice? If…

Brittany Dorfner
December 21, 2009

Edublog Award Winners Announced

Congratulations to all the 2009 Edublog award winners and nominees!  The winners were announced in an online ceremony last week….

Kristen Plemon
December 8, 2009

Edublog Award Nominations

Now in its sixth year, the Edublog Awards program celebrates the achievements of edubloggers, twitterers, podcasters, video makers, online communities,…

Kristen Plemon
November 24, 2009

PRSA 2009: Measuring the Influence of Social Media

How have public relations metrics changed with the advent of social media?  Katie Paine of KDPaine & Partners addressed this…

Emily Embury
November 23, 2009

PRSA 2009: The Value of Online Video

If a picture is worth a thousand words, then imagine the impact of a video.  During the 2009 Public Relations International…

Emily Embury
November 20, 2009

PRSA 2009: How to Optimize News Content

Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…

Emily Embury
November 19, 2009

PRSA 2009: Digital Revolution – The Chaos Scenario

Are traditional media falling apart before our eyes?  And, more important, are we prepared to pick up the pieces?  Bob…

Emily Embury
November 18, 2009

PRSA 2009 International Conference

Last week I attended the 2009 Public Relations Society of America International Conference (PRSA) in San Diego.  More than 3,000…

Emily Embury
November 17, 2009

Educators’ Use of Social Networking and Content-Sharing Tools

  We had the opportunity to participate in a Webinar hosted by MMS Education, edWeb.net and MCH, Inc. on Nov….

Sandy Fash