Let’s Get Visual: The Power of the Infographic
An arresting image can kidnap our eyes and stir our souls, a power that experienced content marketers use to their…
CB&A Wins Gold ADDY Award
We’re taking a moment to celebrate C. Blohm & Associates’s success in the midst of a busy season for our…
An Ambassador Program, the Human Element Your Brand is Missing
It’s the unspoken truth in marketing and specifically education marketing: When it comes to purchasing decisions, we trust the recommendations…
Career and Technical Education on the Rise
CTE Month is in full swing. Recently our education PR pro’s highlighted emerging trends that promise to be major areas…
3 Tips to Win the Hearts of Administrators
The ed tech marketplace is a very competitive arena, especially in spring at the height of the K-12 buying cycle….
Social Media Campaign Promotes Effective Conference Communications – Case Study
Our client, a professional association for school district technology leaders, sought to implement a strong social media campaign and communicate a consistent message across all social media channels prior to and during their annual conference. The client wanted to have a well-defined social media strategy in place to facilitate an even more successful conference experience by increasing visibility and engaging current and prospective members.
Placing Stories in Tech and Consumer Media – Case Study
Our client, the leader in electronic transcript exchange, sought to increase media coverage of its annual college rankings list from the previous year. C. Blohm & Associates leveraged the growing distrust of rankings to generate compelling news stories and build brand awareness and trust.
Showcasing Product-Specific Successes – Case Study
Our client, a leader in the design, development and manufacturing of school audiovisual equipment, was looking to bolster its product catalog to better showcase how the items improve students’ lives. CB&A worked closely with the client to identify 10 opportunities to interview customers and develop case studies to feature alongside every product section in the client’s catalog.