Education Marketing Action Alert: Congress Passes Education Budget
Congress passed an FY19 spending bill shortly before the start of the new fiscal year (Oct. 1) that includes funding for the U.S. Department of Education.
While overall spending is similar to last year, the budget deal boosts federal funding for Title I by $100 million, special education by $87 million, school safety and edtech by $70 million, and career and technical education by $70 million.
Your ISTE Game Plan for Education Marketing Success
Soon, thousands of educators will flock to Chicago for ISTE 2018, the ed tech industry’s largest trade show. Attendees will…
Education Marketing Action Alert: What You Need to Know about GDPR
THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation (GDPR) will usher in a…
Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…
How to Increase Education Marketing Conversions with A/B Testing
One thing we know about successful education marketing is that our audience keeps us guessing. There are often differences between…
Education Marketing Action Alert: Ed Tech Gets a $700M Boost
The News Lawmakers have finally resolved their stalemate over the 2018 federal budget, and there’s good news for K-12 marketers:…
Education Marketing Action Alert: Two Government Shutdowns Later…
The News Two government shutdowns later, what have we learned about the federal education budget for 2018? Not a great…
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…
Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…