Back-to-School 2020: Tips for Navigating EdTech Marketing and Sales
EdTech Trends for the 2020-21 School Year The back-to-school season is a critical time for education companies. District leaders begin…
EdTech Awards 2020: 3 Ways CB&A is Innovating in Marketing and PR
CB&A recognized as best public relations firm working in edtech Established in 2010 to celebrate the innovators, leaders and trendsetters…
Report: Coronavirus Impact on Education Marketing [Download Now]
Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…
Five Education Marketing Priorities in Turbulent Times
The COVID-19 pandemic is an event without precedent, impacting us all both personally and professionally. It’s a time when business…
Education Marketing Strategies for 2020 – Download Your Report Now
Do Your Education Marketing Strategies Need a Refresh? For education marketers and business owners, 2020 holds both challenges and opportunities….
3 Expert Tips for Making an Impact at Education Conferences (like ASU GSV)
Update from the ASU GSV Team (Dated 2/28/2020) The safety and well-being of the ASU GSV Summit community is the…
Why You Should Use UTM Codes in Every Education Marketing Campaign
Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have you ever noticed the extra…
Seven Marketing Tips to Elevate Your Brand in 2020
Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the…
The Benefits of Running a Focus Group at an EdTech Conference
Standing out in today’s digital world can be a challenge. With every inch of screen space shouting at you to…
Education Marketing Action Alert: What You Need to Know about GDPR
THE NEWS At the end of May, the European Union’s (EU) General Data Protection Regulation (GDPR) will usher in a…