December 5, 2017

5 Ways to Improve Email Marketing in Education

Email marketing remains one of the most successful ways to build a relationship with an already-engaged audience. Anyone who has…

September 19, 2017

Your Email List Isn’t Helping If It’s Not Segmented

People who fill out a form on your website want to learn more about your company. But it doesn’t mean…

May 9, 2016

Using Email To Generate Webinar Participation and Sales Leads – Case Study

A client preparing to host a webinar wished to promote it through a targeted email campaign. The challenge: to develop new business opportunities by reaching the select group of decision-makers who determine which education products to buy. CB&A was able to find the email addresses and reach these key decision makers through a targeted email campaign that provided an impressive number of business development leads from the webinar.