Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
7 Key Takeaways from the EdWeek Market Brief Summit
Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…
5 Things That All B2E Companies Should Know About Social Media Strategy
Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…
Tips for Using Podcasts to Engage with Sales Prospects
As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…
3 Keys to Creating a Strong Organizational Culture in Your B2E Company
Investing in a strong organizational culture “doesn’t cost much, but the return is enormous,” according to author and entrepreneur Will…
How a Strong Organizational Culture Drives B2E Success
From the “great resignation” to the malaise of disengaged employees, establishing a strong company or organizational culture has never been…
SEO for Education: How to Create Content That Prospects (and Google) Will Love
Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…
SEO for Education: 3 Keys to Boosting Your Google Search Ranking
Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…
Targeted Content Is Critical for Education Marketing Success
Content plays a vital role in business-to-education (B2E) marketing, and our annual survey of B2E marketers confirms this. Download the…
Education Conferences During COVID: Insights for B2E Marketers
The continued presence of COVID-19 has complicated business-to-education (B2E) marketers’ plans with respect to conferences and events. Traditionally a key…