Report: Coronavirus Impact on Education Marketing [Download Now]
Education CEOs and Marketing Executives Report on How COVID-19 is Affecting Their Businesses COVID-19 has roiled the education market. Stay-at-home…
Five Education Marketing Priorities in Turbulent Times
The COVID-19 pandemic is an event without precedent, impacting us all both personally and professionally. It’s a time when business…
Education Marketing Strategies for 2020 – Download Your Report Now
Do Your Education Marketing Strategies Need a Refresh? For education marketers and business owners, 2020 holds both challenges and opportunities….
3 Expert Tips for Making an Impact at Education Conferences (like ASU GSV)
Update from the ASU GSV Team (Dated 2/28/2020) The safety and well-being of the ASU GSV Summit community is the…
Why You Should Use UTM Codes in Every Education Marketing Campaign
Using Google Tracking Codes (aka UTM codes) to Easily & Quickly Measure Your Success Have you ever noticed the extra…
Seven Marketing Tips to Elevate Your Brand in 2020
Top Marketing Tips from the 2019 AMA Madison Annual Conference The CB&A marketing team was in full force at the…
7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.
The 2019 Marketing Planning Series: Social Media Tools and Trends
There’s no question that the use of social media in your edtech marketing strategy is a must. In fact, we’ve…
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.