Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead
Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…
Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success
In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…
Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider
Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…
7 Key Takeaways from the EdWeek Market Brief Summit
Our team attended the EdWeek Market Brief Summit hosted by the EdWeek Market Brief publication. Education companies, district leaders and…
5 Things That All B2E Companies Should Know About Social Media Strategy
Social media is a complex and evolving medium that education marketers are utilizing more than ever before. Knowing how to…
Tips for Using Podcasts to Engage with Sales Prospects
As podcasting continues to grow in popularity, many educators and school administrators are turning to podcasts as a tool for…
3 Keys to Creating a Strong Organizational Culture in Your B2E Company
Investing in a strong organizational culture “doesn’t cost much, but the return is enormous,” according to author and entrepreneur Will…
How a Strong Organizational Culture Drives B2E Success
From the “great resignation” to the malaise of disengaged employees, establishing a strong company or organizational culture has never been…
SEO for Education: How to Create Content That Prospects (and Google) Will Love
Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…