Education Public Relations & Content Marketing: 3 Ways to Combine for Maximum Shine
Where does content marketing fit into your education public relations strategy? In working with companies on their education marketing, we’ve…
Level Up Your Education Content Marketing Strategy with Pillar Pages
Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.
7 Must-Have EdTech Marketing Analytics for Year-End Reporting
It’s November. For us in Wisconsin, that means one thing. Snow. For edtech marketing professionals, it means something less chilling: year-end reporting. It’s time to export the data, organize your Excel columns and run those fancy formulas for the big end-of-year review.
The 2019 Marketing Planning Series: Website Tools and Trends
Credibility and authority are required for success in business. The very first place most people go to check for those two essential characteristics is your website. It serves as your storefront and is your brand’s single most important marketing tool–it’s accessible, it’s available 24-7 and it affords 100 percent control over the messaging your customers and prospects see.
The 2019 Marketing Planning Series: Content Tools and Trends
The need for content marketing in education can be summed up in one quote by former Chief Creative Officer of J. Walter Thompson, Craig Davis: “We need to stop interrupting what people are interested in and be what people are interested in.” Simply put, good content marketing is the creation of relevant, valuable and consistent content for a well-defined audience in order to drive profitable customer actions.
The 2019 Marketing Planning Series: Email Marketing Tools and Trends
There’s a reason why your email inbox is flooded with messages from different companies: Email marketing works, if done right. As one of the oldest forms of direct marketing–beginning in the 1990’s with the rise of the internet itself– email marketing has continually adapted to its current climate in order to survive, let alone thrive. Email marketing in education is no different; to be the best, you need to create a machine.
The 2019 Marketing Planning Series: Budget Goal Setting
“Setting marketing budgets is easy!” -No marketing professional ever. In fact, you’ve most likely learned it’s the exact opposite. There are many factors to consider, and they may change from year to year depending on the strategic initiatives of your organization.
6 Easy Ways to Integrate Social Media into Your Company’s Sales Efforts
When it comes to what creates leads and revenue, social media is often left out of the conversation. Sure, it…
The Anatomy of an Effective Education Marketing Email
For many education marketing companies, email is still one of the best and most cost-efficient ways to get a message…
Essential Metrics to Measure Your Back-To-School Success
Your back-to-school campaign is about to kick off – but when it’s over, how will you know if it was…