The Four P’s of Successful Online Customer Engagement
When helping clients and colleagues to understand and navigate the world of social media, we suggest a three-step process: 1)…
All a ‘Twit About Twitter in Schools
Twitter’s user base grew to more than 75 million subscribers in 2009, with its number of unique visitors increasing by…
How to Put Your Best Foot Forward When Applying to Award Programs
There are several award programs in the education industry that highlight organizations, products and services, and many call for entries…
The Bottom Line: Why price matters in marketing communications
How much is it? That’s usually the first question out of our mouths when we read about a new, “must…
Public Relations’ Role in the Corporate Twittersphere
As people turn toward Twitter to build their personal and professional brands, one practice that’s sparked some controversy throughout the…
How To: Build Your Brand Using Social Media
Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…
Dealing With Negative Comments in Social Media – and Calming Your Fears
Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they…
Being Proactive Today Yields Positive Results Tomorrow
In an earlier post titled, “Getting Ready for NECC,” it was noted that conferences are one of the few places…
Increasing Blog Readership
Think like your reader. Why should they care? That’s the most important tip for corporate blogging and driving more…
How to Start a Corporate Blog
Corporate blogging is not about jumping on the bandwagon. It’s about developing a deeper relationship with your customers and other…