SEO for Education: How to Create Content That Prospects (and Google) Will Love
Developing highly compelling content that helps customers and prospects ease their biggest pain points is key to effective business-to-education (B2E)…
SEO for Education: 3 Keys to Boosting Your Google Search Ranking
Staying on top of the latest search engine optimization (SEO) trends can feel like a game of Whac-A-Mole, where marketers…
Level Up Your Education Content Marketing Strategy with Pillar Pages
Picture this: More visibility. More credibility. More substantial, relevant website traffic. The secret? Pillar pages. If you have lots of content about a topic your company wants to “own,” then a pillar page is a must-have tactic in your education marketing plan.
SEO Strategies: 5 Tips For Edtech Companies
Five Essential SEO Strategies for Education Companies There’s no “get rich quick” scheme when it comes to Search Engine Optimization…
SEO in 2016: It’s Not Dead, But the Old Tricks Just Won’t Work Anymore
Let’s do a quick test. Open up a new browser and go to Google. Search “SEO tips.” You’ll get over…
5 Strategies For Successful SEO
Search Engine Optimization (SEO) is a considerable time investment, and you can’t expect to see results overnight. To get started,…
Using Public Relations to Boost SEO – Case Study
The Situation: Our client, a mobile study service, turned to public relations to increase its search engine optimization (SEO). CB&A utilized digital content supported by a media relations campaign to boost search results for the company.
The Results: The successful public relations campaign garnered extensive media coverage, which enhanced the client’s industry visibility, positioned the company as the leading mobile study service, and most importantly, increased the client’s SEO.
From Frat Row to SEO
It’s hard to believe I’ve been out of college for almost a year. Well, sort of halfway out of college….
PRSA 2009: How to Optimize News Content
Ninety percent of journalists rely on online search engines to perform key elements of their job, whether researching a story,…