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Why Education Marketing Needs Social Media Advertising
With the recent focus on Facebook’s changing algorithm, you may wonder if including social media advertising in your education marketing…
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Follow the News for Timely Education Marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often…
![The impact of Facebook's algorithms change on education marketing.](https://www.cblohm.com/wp-content/uploads/2018/02/facebook-1024x561.jpg)
Facebook Zero: What Marketers Need to Know
As an education marketing professional, you may have been warned “don’t build a house on rented land.” In other words,…
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Add Value to Your Brand with Native Advertising
Education marketers have more advertising options than ever. Consequently, educators are deluged with brand messages every day. Emails, sponsored social…
![Incorporating LinkedIn into your education marketing](https://www.cblohm.com/wp-content/uploads/2018/01/network.jpeg)
How LinkedIn Fits into Your Education Marketing Strategy
With 13 million company pages and 81 percent of B2B companies using the platform for new product launches, LinkedIn has…
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How To Use Influencers In Your Education Marketing Strategy
Every social media channel has a growing list of influencers and Instagram is no exception. But what exactly is an…
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Fantasy Football and Social Media: The Winning “Players”
What if you viewed social media strategy like fantasy football? Like the thousands of people who play, you probably spent…
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Paid Social – Understanding the Big Picture
You’ve seen the ads at the top of Google search results, and perhaps dabbled a little in paid media. Online…