There’s Nothing like a Road Trip to Get to Know Someone
In November, the Account Coordinators attended a PRSA “Pitching Boot Camp,” presented by Michael Smart. We learned lots of tips…
Lessons Learned from Netflix
All companies, whether they are active in social media or not, should secure the online names that could be used…
What Vendors Need to Know about Marketing to Educators
Back-to-school pop quiz: where do most educators go when they need information on a new product? a. Educational publications b….
Should Your Brand Be Mobile?
With mobile marketing on the rise, many organizations are asking: “Should we invest in mobile communications?” Before investing time and…
Steps to Developing Your Organization’s Social Media Policy
If you haven’t already integrated social media into your communications, marketing or public relations efforts, 2011 is the year to…
Proving Social Media’s ROI through Consistent Measurement and Listening
While most people recognize the potential worth of social media as a public relations tool, the big question remains: How…
Ten Core Elements of Facebook Marketing Success
Just behind Google, Facebook is the most trafficked website in the world, according to Alexa.com. With such powerful appeal, it’s…
Social Media Success Summit – Part Four
The final post in this four-part series addresses the future of social media, as discussed during the Social Media Success…
Social Media Success Summit – Part Three
As noted in a previous post, some tech experts dub Foursquare as “the next Twitter.” During the Social Media Success…
Social Media Success Summit – Part Two
In my last post, I addressed the importance of setting goals when considering a social media campaign, and shared tips…