September 2, 2009

How To: Build Your Brand Using Social Media

Recently, I sat in on the “Social Media for Business” conference call with Peter Shankman (@skydiver), founder of Help A…

August 30, 2009

Dealing With Negative Comments in Social Media – and Calming Your Fears

Negative comments are inevitable – whether or not your company is engaged in social media. At some point, if they…

July 28, 2009

Lights, Camera, Action – Preparing for Video Interviews

With Web-based social media platforms increasing their dominance as inexpensive marketing tools, it’s important for companies to consider adding more…

July 13, 2009

Three Key Tips to Remember When Engaging in Social Media

After participating in Hubspot‘s Using Social Media for Lead Generation webinar, hosted by Rick Burnes, Hubspot Marketing Manager, I came…

June 26, 2009

Using Social Media Effectively to Engage and Inspire

Looking for examples of how to use social media to engage and collaborate with your customers and other target audiences? …