Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead
Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…
Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success
In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…
Why SIIA’s CODiE Awards is the One Award Program Every Education Marketer Should Consider
Not all education product awards—and there are many—are created equal. Some programs rely on input from the public at large,…
K-12 Leaders’ Biggest Challenges: Insights for Education Marketers
What challenges keep K-12 leaders up at night? The answer to this question can help education marketers understand how to…
Three Key Opportunities for Education Marketers in 2022 and Beyond
The sudden shift to remote and digital learning during the pandemic has changed so much within K-12 education. In turn,…
Four Keys to Improving Education Sales
Navigating K-12 education sales can be tricky. Unlike in many industries, selling to the K-12 market “requires you to understand…
Content Marketing has Become More Critical During the Pandemic
Cutting through all the chatter and getting buyers’ attention is always a challenge for business-to-education marketers, especially in what has…
How ESSER Funding has Affected Education Marketing
Since March 2020, federal lawmakers have passed three COVID-19 relief bills that together provide billions of dollars in emergency aid…
How the Pandemic has Transformed Education Marketing
Although sales to the education market have remained strong during the pandemic, business-to-education (B2E) marketers have still faced many challenges…
Education Companies Have Reason for Optimism. Here’s Why.
While the pandemic has hit certain industries quite hard, such as travel, arts and entertainment, the education sector appears to…