Develop an education content marketing strategy to increase website traffic, generate leads and drive them through the sales pipeline.
Your Content Marketing Journey Starts Here
High-quality content is at the heart of your marketing strategy. Our business to education (B2E) content marketing is carefully integrated with all your marketing efforts to move qualified leads down the funnel and increase loyalty among existing clients. From short-form assets (blogs, emails, social posts) to in-depth long-form pieces (case studies, ebooks, white papers), we ensure your education content marketing always resonates with readers and supports your strategic aims.
Content Strategy and Development with Impeccable Timing
Whether you have an abundance of content or you’re starting from scratch, you need a strategic promotion and distribution plan for your content to reach its full potential. Our decades of experience curating K-12 and higher ed content marketing means your messaging will resonate with the right personas at exactly the right time in the school buying cycle. We provide your team with:
- A detailed plan to execute your content strategy
- A map of content assets that align with the education buying cycle
- An integrated campaign strategy that seamlessly coordinates all your marketing efforts
Testimonials
Edsby
“We’ve been pleased with the growth we’ve seen in our portfolio of work and the results achieved through campaigns like the ‘Grade Your LMS’ poll. Our team values the experience CB&A brings to the table to extend our reach in the U.S. education market.”
Testimonials
Project Tomorrow
“Your team was able to pull out the unique highlights embedded in our report — and put them to good use. We are so grateful to have CB&A as a trusted strategic partner.”
Content Promotion that Meets Your Personas Where They Are
The way your personas engage with social media is constantly changing. But we keep up. We’ll craft an effective strategy and targeting parameters, and write ad copy that stops your prospects mid-scroll. We’ll also connect you with education marketing influencers who are key to brand-building in education.
Our email marketing adapts to where your prospect is in the marketing funnel, delivering hyper-relevant content to their inboxes. By the time your prospects are ready to engage, they’ll have seen all the content necessary to warrant a sales conversation.
Sales Enablement Tailored to Your Team’s Challenges
You’ve experienced it before: an ongoing conversation with potential high-value contracts suddenly goes radio silent. For situations like these, you need education content marketing strategies that push you past the impasse.
We re-energize the sales conversation with strategies that transition your prospects from awareness to engagement. Need a bespoke case study to appeal to a specific district? We got you. Not sure when to re-engage a prospect? We can help. At the heart of our service lies a seasoned understanding of your sales team’s unique challenges.
We continuously engage with them to understand areas where they’re facing resistance or feeling inadequately supported. Then we fill in the gaps with specific strategies and compelling content to help them close the deal.
Case Study
Renaissance
World's Largest K-12 Reading Survey Sheds Light on Literacy in the U.S.
Goal
Design and execute a media relations campaign to secure prominent news media coverage, drive traffic to the Renaissance website and increase downloads of the annual What Kids Are Reading (WKAR) report.
Results
Through careful research of niche media audiences and a clearly defined and strategic plan, CB&A nearly tripled the news media coverage from the previous year, increased traffic to the Renaissance website and achieved a record-setting number of downloads of the WKAR report.
Case Study
Edsby
Trusted K-12 social-learning environment increases brand awareness in the U.S. education market through original research.
Goal
Edsby, a K–12 social-learning environment, partnered with CB&A to increase brand awareness and attract leads in the U.S. education market.
Results
CB&A collaborated with Edsby to develop the “Grade Your LMS” report, shining a light on educator dissatisfaction with commonplace LMS providers while qualifying respondents as appropriate leads for the sales team.