BloomBoard
Targeted PR campaigns across three states highlight educator advancement programs and increase new educator enrollments
Goals
BloomBoard is the leading company enabling educator advancement via a classroom-based, learn-by-doing process for certification. The educator advancement programs help educators earn promotions and salary advancements.
BloomBoard partnered with CB&A on state-specific PR campaigns to increase participation in the company’s programs in Kentucky, Illinois and Oklahoma, while highlighting the program’s benefits for teachers across each state.
B2E Content Marketing
Public Relations
Education Marketing Strategy
Public Relations
Education Marketing Strategy
Strategy
- Coordinated with BloomBoard state partners
- Advised on earned and paid media opportunities
- Supported BloomBoard with content creation to highlight teacher testimonials
- Drafted and distributed news release tailored to state-specific outlets, national outlets and education outlets promoting BloomBoard’s programs
- Curated lists of state-specific journalists and conducted targeted media outreach, securing feature stories in Kentucky, Illinois and Oklahoma outlets
Results
Kentucky
CB&A secured local coverage with WTVQ’s “Good Day Kentucky”, WLEX’s “Best of the Bluegrass” and the Northern Kentucky Tribune as well as local Cincinnati affiliates like WKRC’s “Local 12” and The Cincinnati Enquirer across the Ohio River. In addition, CB&A collaborated with BloomBoard on a commercial for iHeart Radio—generating 100+ website visits.
These efforts led to a substantial increase in registrations for BloomBoard’s program in Kentucky, tripling enrollment in the program within the 14-month-to-date relationship.
Illinois
In Illinois, CB&A secured coverage in Chalkbeat Chicago, as well as NPR’s Teacher’s Lounge Podcast. Both earned mentions resulted in pickups across multiple local outlets reaching more than 47,288 readers. Media coverage of key partners in Illinois played an important role in nurturing relationship-based referrals, which are essential to the company’s growth plan.
Oklahoma
In Oklahoma, CB&A distributed a news release announcing the Oklahoma Christian University and BloomBoard partnership and conducted targeted local media outreach. These efforts secured local coverage with KAUT’s “Rise and Shine” program in Oklahoma City and the Denton Record-Chronicle in neighboring Denton, Texas.
4
state-specific news releases
20+
earned media placements
100+
website visits from iHeart Radio ads
62
new educators enrolled in one month
Testimonials
Bloomboard
“CB&A has been an excellent partner in helping educators advance their careers—all while working as full-time teachers. Through our partnership, we’ve seen a significant increase in district relationships and new educator enrollments.”
