Goals

creatED Professional Learning by Crayola provides educators with the necessary tools to practice arts-infused teaching, which fosters creative thinking and achievement within their schools. To promote creatED’s social media channels and drive booth traffic, CB&A outlined a plan to run a social media contest inspiring conference attendees to respond on the brand’s Facebook and Twitter accounts over the three conference days. With seven creative prompts from a Crayola sketchbook, CB&A amplified attendees’ awareness of creatED’s creativity and commitment to integrating arts education across core curricula.