Case Study

Funds For Learning

Advocacy Work Earns Millions in School Funding

Goals

Specializing in the federal E-rate funding program, Funds For Learning aimed to leverage its position as the leading source on E-rate to advocate for program improvements during the national E-rate reform debate. CB&A combined a targeted media relations campaign that focused on education trade and consumer publications with a social media campaign designed to increase overall visibility for the company’s education marketing channels.

Thought Leadership
Media Relations
Social Media
Content Development
Strategic Planning
Measurement & Evaluation

Strategy

  • Conduct virtual press conference
  • Schedule and facilitate meetings and interviews with media
  • Utilize media coverage as public advocacy platform
  • Provide social media strategy and content

Results

Pairing a robust media relations campaign with a comprehensive social media strategy led to increased visibility, further establishing Funds For Learning as the go-to experts in the national E-rate reform debate. As the leading voice in the debate, Funds For Learning played a pivotal role in the FCC’s decision to raise the funding cap by $1.5 billion.

20

TOTAL EARNED REACH IN MILLIONS

28

earned media placements

300

NEW TWITTER FOLLOWERS

12

MEETINGS WITH INDUSTRY MEDIA
Testimonials

Funds For Learning

“We’re all in this to help schools and students. In many ways, it has become more challenging with so many demands and pieces of information. The CB&A team has helped us cut through all of that to establish a rapport with the education community, and that connection is extremely important.”

John Harrington | CEO