Measured Progress
Public Relations Campaign to Announce Merger
Goals
Measured Progress, a leading organization in standards-based assessment, joined forces with continuous improvement company, AdvancED. CB&A coordinated a public relations strategy to announce the merger and secure widespread media coverage that discussed what the merger meant for the two companies and its impact on the education industry.
Strategic Planning
Brand Messaging
Media Training
Media Relations
Social Media
Measurement & Evaluation
Brand Messaging
Media Training
Media Relations
Social Media
Measurement & Evaluation
Strategy
- Develop public relations strategy for merger announcement
- Align marketing efforts between the two companies
- Outline merger talking points to inform media interviews
- Conduct embargoed outreach to key media targets
- Distribute merger announcement to trade and local outlets
- Create social media content to support merger announcement
- Facilitate media interviews to inform positive feature coverage
Results
CB&A leveraged its strong industry relationships to secure widespread education trade and consumer media coverage of the merger announcement, including 19 feature articles in outlets such as Ed Week Market-Brief and T.H.E. Journal totaling 41 million impressions.
Recognition
2019 PRSA Alchemy Award
3
MEDIA INTERVIEWS
19
EARNED MEDIA PLACEMENTS
41M
CAMPAIGN REACH
100%
POSITIVE COVERAGE SENTIMENT
Testimonials
Measured Progress
“CB&A jumped in quickly to help us with a special project. They were rock solid—from insightful strategy to nuanced content and sensitive communication with a new team. As a result, our news received extensive coverage in the right places, focused on the right messages.”
