TouchMath
Integrated marketing campaign raises awareness of dyscalculia and dyscalculia screener, generating increased media interest and targeted leads.
Goals
TouchMath, a leading provider of multisensory math programs and creator of a free dyscalculia screener for schools and parents, partnered with CB&A, A FINN Partners Company, to address the urgent need for dyscalculia awareness and early screening support in K-12 schools nationwide.
Education Marketing Strategy
Public Relations
B2E Content Marketing
Paid Media
Public Relations
B2E Content Marketing
Paid Media
Strategy
- Created a marketing summary version of TouchMath’s comprehensive Dyscalculia white paper.
- Targeted prominent education outlets and distributed news releases announcing key developments, including TouchMath’s Dyscalculia Screener launch and the 50th anniversary of “Developmental Dyscalculia” being coined.
- Leveraged paid media, including an Education Week sponsored “Spotlight” article and webinar, to generate interest and secure targeted leads.
- Increased engagement for the Dyscalculia Screener through content marketing, driving targeted leads to TouchMath’s website.
Results
CB&A leveraged its strong industry relationships to secure press coverage from prominent education trade media, including a feature article in The Hechinger Report and a 35-minute segment on Education Talk Radio—increasing dyscalculia mentions across media by 70%. The media relations campaign also secured coverage in top-tier outlets such as District Administration and SmartBrief.
The paid media campaign increased traffic to a TouchMath Dyscalculia Screener page through an Education Week “Spotlight” article and sponsored webinar, which attracted 2,725 registrants and 4,000 total leads, significantly outperforming Education Week benchmarks.
6
national news releases
17M
total media impressions
24,000
landing page visits
2725
edweek webinar sponsored registrations
4000
edweek webinar leads
Testimonials
TouchMath
“We developed the free DySc screener as a powerful tool to recognize the critical role of early identification and intervention in addressing learning difficulties. With CB&A’s help, we’ve raised general awareness of dyscalculia, increased usage of DySc and made valuable connections with district leaders who will bring our effective evidence-based solutions into their schools.”
